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Content IS KING!!

  • lisaparshan
  • Aug 31, 2019
  • 1 min read

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What is content? And what do content writers do?


That's a loaded question, as content writing is multi-faceted! Well, a content writer produces CONTENT. Whether it's for a website, a product, blog, journal, interview...etc the ultimate goal is the same: CREATE ENGAGING CONTENT.


What skills do Content Writers need?

ADAPTABILITY - Tone & Audience

The first skill of a great content writer is their ability to adapt their "TONE" to what's being written. I'm writing this blog in first person, I'm giving you information from my expertise, and I'm trying to engage you with questions, answers and humor. A science and technology content writer may never write in "first person", because they're adapting their writing style to their AUDIENCE.


MARKETING CONTENT WRITERS

Typically marketing content writers help to SELL a product. Whether your product is softward to be sold business-to-business or a widget being sold on a website, content marketing writers write exciting product marketing content (including product descriptions, meta-descriptions, etc.) to help your product succeed.


DON'T HAVE TIME TO WRITE?

Happy to research and write your blogs - any other content you need! Read my blog!

NEED ADDITIONAL CONTENT FOR SOCIAL MEDIA?

I will create and curate content by writing, posting, engaging and creating interactive content! I will manage your social media channels by responding to your community of customers to keep the conversation going!

CUSTOMER SERVICE

Need to make sure your product exceeds your customers' expectations? I can help with templates and communication protocols for improved customer experiences!


 
 
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